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Market Research

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Market Research

CBC provides international market research services and uses the insight gained to help clients develop informed and practical marketing / business strategies. The insight provided is based on nearly 10 years of experience in market research. As an agency our objective is to provide insight and strategic direction to help our clients grow, be more profitable and more competitive.

Our goal in providing custom research is to deliver meaningful and actionable insights for clients as they seek to make important decisions about how, when, and where to move their businesses forward. Built on a foundation of ten years of best-in-class qualitative research and quantitative research solutions, CBC has the skills and expertise to design, manage and execute studies that both identify business problems, and provide unique and creative solutions to these problems.

Our approach stresses “planning before the sale” with market feedback for effective, market driven revenue gains. It is just that simple. But some companies have a lack of time or resources, pre-conceived ideas or an attitude of - “the way we’ve always done it”. And this causes them to not look to the market for needs, preferences, purchasing patterns and industry trends.

Other companies rely on their sales force for market feedback.This works for some issues, but many times feedback is an impression from the latest calls – not enough of a sample to understand the broader market or its niches.

For Market Research, we work together - you tell us your objectives, what you know and are sure of, and what you don’t know. You then tell us the topics that are critical to your success and we will suggest other topics based on our years of experience – and thus a topic list for the market feedback is developed.? Our expertise stands out when writing a logical guide, structuring the research to collect the right information in a logical flow and then analyzing the data to produce actionable results concerning your objectives.Our market feedback process can allow you to:

→Keep current customers satisfied
→Target new markets that have the best chance of producing revenue quickly
→Prioritize your product development efforts
→Understand industry trends or purchasing patterns to sell more effectively
→Use present or new distribution channels effectively
→Plan results-oriented marketing communications
→Relevant and unbiased market feedback is critical to producing profitable revenue growth
Competitive Analysis

Your company’s strategic plan is at risk every day if you fail to understand your competition and position your company to succeed - on an ongoing basis. Knowing more than just who your competitors were yesterday is critical to your ongoing success! CBC research can assist with not only identifying current and potential competitors, but also analyzing their strengths and weaknesses. We get the information straight from decision makers and influencers – the people that matter most in the sale. Our analysis then provides a current, unbiased assessment of how the market views your product, performance or brand against your competitors. And, more importantly, CBC provides a market driven strategy, positioning sales methodology to outperform your competitors today and tomorrow.

CBC offers a full range of marketing research services in a wide variety of research categories and industries. Our core competencies are in four market research specialties.

Brand Research and Consulting

Brands play a critical role in purchase decision-making. They are the customer-facing expression of your business strategy. So why do so many companies know so little about their brands? Whether you are just starting to define your brand or whether you have an established brand that you are managing, accurately and timely information is available through brand research. CBC branding research concentrates in key areas to give you the critical information you need to manage your brand: creating a new brand strategy; understanding how far your brand can stretch; brand architecture; brand management; revitalizing brands and brand positioning.

New Product and Service Research

The failure rate of new product introductions is very high. Some estimates are that less than 15% of new products succeed! In order to increase your chances of new product success, turn to CBC. Our experience in marketing research for identifying, developing and launching new products is second to none. Using both qualitative and quantitative research, we can help you identify customer dissatisfaction and unmet needs, generate and screen new product concepts, evaluate market feasibility (demand and value), identify compelling marketing benefits and messages, and track introduction, awareness and trial. Introducing new products without marketing research is like driving blind - much too risky! Let CBC Marketing Research help you navigate your way to successful product introduction.

Market Opportunity Assessment

Evaluating and prioritizing new markets requires a careful examination of the opportunities within the potential markets. CBC takes a current, in-depth look at the overall market; utilizing research and interviews with industry experts to assess major drivers and market trends. Then together with you, we develop a "Best Customer" profile – the characteristics of prospective companies that fit your company best. Then through background research we select those companies that best fit your "Best Customer" profile in the markets of interest. We develop a well-qualified list. And only then do we perform telephone and/or face to face interviews to gauge fit and interest – a very effective process. Through these steps, markets can be assessed and many times high potential prospects are found and critical information about the market of interest is found. Our focus is to help our clients identify and understand how to sell effectively.

Customer Satisfaction and Loyalty

We specialize in helping companies with customer satisfaction measurement by developing and deploying a finely tuned customer satisfaction questionnaire. We offer state-of-the-art interviewing and data collection, and on-site project management. CBC is experienced in creating a transaction-based customer service tracking program or a periodic relationship survey to take the pulse of the customer. We are experienced in developing and executing surveys with prospective, competitive, new and current customers. We can help you create or revise a high-quality baseline and tracking program optimized for performance improvement. We realize organizations communicate in different ways and we will work closely with you in developing user-friendly reports that get used.