David Yang – Managing Director

David has brought in over 20 years of international marketing consulting experience with a focus on China's electronics market development.

In the previous years, David held senior management positions for multinational companies such as: GE, GEC and Avnet joint venture with China Ministry of Information Industry and he is significantly instrumental in helping these companies successfully penetrating and performing in Chinese market.

He founded CBC Consulting Company dedicated to bringing the Chinese and American electronics industries together. With substantial experience in advising Western companies how to do business in China, he possesses the vision and expertise to help companies navigate successfully in China's complex market environment.

David was educated in both China and the USA and he received his business graduate degree in the US.

Capabilities:

• Expert in identifying and capturing business opportunities to build high profit and high growth to the client company.
• Expertise in high level government liaison, strategy planning & development, business process, contract negotiation and project management.
• Possesses an operational perspective and broad business and bi-cultural understanding and is able to assist the client company in the development of overall strategies and achievement of objectives.
• Assists in shaping regional strategies and developing winning strategy; assessing markets, structuring alliances and to reshaping policies and defining more profitable focused programs.
• Solid track record of consistently exceeding client's goals through expertise in business planning and development and project execution.